Tesla began taking orders on Wednesday for its solar roof tiles, a cornerstone of Elon Musk’s strategy to sell a fossil-fuel-free lifestyle under the brand name of its luxury electric vehicles. Tesla said the product, which generates solar energy without the need for traditional rooftop panels, will be pricier than a conventional roof but will look better and ultimately pay for itself through reduced electricity costs. To get in line for a solar roof, homeowners must put down a $1,000 deposit via Tesla’s website. The company said its solar roofs would cost between 10 and 15 percent less than an ordinary new roof that installs traditional solar panels.
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